03.19.2018

A Virtual Museum

How to explore the beauty of over 70 17th century masterpieces of Dutch and Flemish art from up-close with VR technology

  • A Virtual Museum
  • A Virtual Museum
  • A Virtual Museum
  • A Virtual Museum

Founded in 1994 by George and Ilone Kremer, the Kremer Collection is a privately owned group of around 74 works of 17th century Dutch and Flemish art including masterpieces by, amongst others, Rembrandt, Abraham Bloemaert, Hendrick ter Brugghen, Gerrit Dou, Frans Hals, Meindert Hobbema, Gerrit van Honthorst, Pieter de Hooch, Jan Lievens, Paulus Moreelse, Michael Sweerts, Jan Baptist Weenix, and Emanuel de Witte.
 
Over the past 20 years, many of the works from the Collection have been on display in a variety of exhibitions and on long-term loans with international museums, but the latest enterprise launched by its founders is an innovative new concept that combines these world-class masterpieces with cutting-edge technology: The Kremer Museum, a virtual museum designed by architect Johan van Lierop of Architales design studio.
 
Accessible exclusively through Virtual Reality (VR) technology, the museum allows visitors to examine the artworks’ surface and colors up-close and enjoy a deeply immersive experience with the paintings, which have been individually photographed between 2,500 and 3,500 times using the ‘photogrammetry’ technique to build one ultra high resolution visual model for each of them.
 
 “Our journey as collectors has always been about finding the highest quality artworks and simultaneously finding ways to share them with as many people as possible", George Kremer, Founder of the Kremer Collection, told the press. "My wife Ilone and I believe we can make a greater contribution to the art world by investing in technology rather than in bricks and mortar for our collection”.
 
Perfect lighting, the possibility to look at the back of the paintings, and a perfectly designed space are the main assets of this virtual museum, which besides offering visitors a unique experience also gave its architect a rare opportunity. “To design a museum without gravity, plumbing or code regulations", van Lierop himself said, "is a dream for every architect". 
 
As well as hosting a number of exclusive pop-up events with a full VR set-up, the Kremer Collection also launched the TKC Mighty Masters program, providing selected schools around the world with VR tools to fully access the museum. To select its first schools, the program partnered with India’s Delivering Change Foundation to host a drawing contest among over one million children in India. 
 

Author : The Slowear Journal

related articles | Arts & Culture |